Post by account_disabled on Jan 23, 2024 4:57:47 GMT
Briefly - very briefly ;-), but to the point: how we rebranded the website of the famous company TopChinaOpt, which deals with wholesale supplies and orders of products from China. The clients decided that it was time to move on - to make their service a step higher, and to present their brand more “fatly”. initial situation It was necessary to make a candy from a site assembled on OpenCart. In fact, everything was not so bad - the layout was a little broken, a couple of forms did not work, the code popped up here and there - but the main problems were solved. The goals were set as follows: 1. Concentrate customers in one communication channel.* *the fact is that on the first home screen there were all direct links to instant messengers (telegram, viber, whatsapp, messenger fb) and a feedback form. The user did not bother at all and directly contacted the channel that was most convenient for him,
without scrolling through the catalog and without calculating the cost of delivery, which significantly added work to the client’s call center. 2. Upgrade design and functionality, taking into account the current conversion. Work process From the very beginning, it’s worth saying thank you to the clients and managers, on their part - the guys are cool and educated, it was almost al B2B Email List ways easy and pleasant to work - they resolved key issues promptly, were attentive to our suggestions and made adjustments very precisely and to the point. Naturally, these two young entrepreneurs in the photo wanted everything to be very “tasty” and clearly tailored to their niche, so they started with marketing and SEO at the development stage: Marketing research and SEO at the development stage What we did: Analysis of target audience. Competitor analysis. We went through the client’s “path”. We worked out the product map and USP.
We have worked on the Consumer card. Analysis of key queries. Structure of the SL (semantic core). We compiled a list of technical recommendations for implementation at the design stage. We drew up technical specifications for the texts. *excerpts from research 2. Development of the design concept The process took a little longer for objective reasons - but it turned out simply unrealistically “tasty”. The design itself included: design of a catalog with goods and services. I would like to note that the Delivery page - because... it is a key point for deliveries from China, implemented in the form of a landing-page with well-developed blocks for convenience and quick viewing of information on it. Well, the pages of the Services themselves also turned out to be mini land flowers.
without scrolling through the catalog and without calculating the cost of delivery, which significantly added work to the client’s call center. 2. Upgrade design and functionality, taking into account the current conversion. Work process From the very beginning, it’s worth saying thank you to the clients and managers, on their part - the guys are cool and educated, it was almost al B2B Email List ways easy and pleasant to work - they resolved key issues promptly, were attentive to our suggestions and made adjustments very precisely and to the point. Naturally, these two young entrepreneurs in the photo wanted everything to be very “tasty” and clearly tailored to their niche, so they started with marketing and SEO at the development stage: Marketing research and SEO at the development stage What we did: Analysis of target audience. Competitor analysis. We went through the client’s “path”. We worked out the product map and USP.
We have worked on the Consumer card. Analysis of key queries. Structure of the SL (semantic core). We compiled a list of technical recommendations for implementation at the design stage. We drew up technical specifications for the texts. *excerpts from research 2. Development of the design concept The process took a little longer for objective reasons - but it turned out simply unrealistically “tasty”. The design itself included: design of a catalog with goods and services. I would like to note that the Delivery page - because... it is a key point for deliveries from China, implemented in the form of a landing-page with well-developed blocks for convenience and quick viewing of information on it. Well, the pages of the Services themselves also turned out to be mini land flowers.