Post by account_disabled on Jan 23, 2024 6:25:35 GMT
Text ads are often overlooked, but bold creative is a great way to grab attention. But such campaigns have not only advantages, but also features that are best taken into account before launching. Read about this and useful life hacks in the Ringostat article . Reading time: 5 minutes Why launch banner campaigns? Features of banner advertising Where to place the banner: a network of platforms or social networks? What are the differences between the design principles of banners on search network sites and on social networks? General principles Differences conclusions Why launch banner campaigns? We will not dwell in detail on what a banner is in context and what they are like.
This is Fax Lists already described in the article “Banner advertising: pros, cons and how to check effectiveness . ” Here we will focus on useful information for those who are planning to set up similar campaigns. Banner campaigns in context are used to warm up two types of audiences. Cold, which has not yet been on the company’s website , but in terms of its interests is a target for business. For example, marketers and business owners - for advertising agencies. Outdoor enthusiasts - for outdoor equipment stores, etc. Warm, which has already visited the site , but has not completed the target action. Remarketing is launched for them, which “catch up” with the user, reminding him of the product he was considering. Features of banner advertising Unlike search campaigns, banner campaigns convert much less into leads or don’t convert at all.
This is because such ads interact with a cold audience or people who are not ready to buy at the moment. But indirectly, they greatly influence the number of leads. Regular practice - as soon as banner ads are turned off, the number of sales begins to fall. Banners also affect the effectiveness of other advertising. For example, one company had only search advertising for the first six weeks, then search and display advertising in parallel for another six weeks. As a result, conversion to lead increased by 14%, the number of leads by 23%, and the cost of contact decreased by 10%. The main purpose of banner ads is to attract the attention of the audience and “warm it up” for further interaction.
This is Fax Lists already described in the article “Banner advertising: pros, cons and how to check effectiveness . ” Here we will focus on useful information for those who are planning to set up similar campaigns. Banner campaigns in context are used to warm up two types of audiences. Cold, which has not yet been on the company’s website , but in terms of its interests is a target for business. For example, marketers and business owners - for advertising agencies. Outdoor enthusiasts - for outdoor equipment stores, etc. Warm, which has already visited the site , but has not completed the target action. Remarketing is launched for them, which “catch up” with the user, reminding him of the product he was considering. Features of banner advertising Unlike search campaigns, banner campaigns convert much less into leads or don’t convert at all.
This is because such ads interact with a cold audience or people who are not ready to buy at the moment. But indirectly, they greatly influence the number of leads. Regular practice - as soon as banner ads are turned off, the number of sales begins to fall. Banners also affect the effectiveness of other advertising. For example, one company had only search advertising for the first six weeks, then search and display advertising in parallel for another six weeks. As a result, conversion to lead increased by 14%, the number of leads by 23%, and the cost of contact decreased by 10%. The main purpose of banner ads is to attract the attention of the audience and “warm it up” for further interaction.