Post by account_disabled on Mar 9, 2024 6:04:45 GMT
Of course, this is not a specific metric or KPI for the world of online sales. But it is clear that if you manage a successful ecommerce you must also take care of customer lifetime value (CLV) . Which represents a clear reference. Customer lifetime value (CLV), what is it and why is it important for an ecommerce? With CLV you can understand customer behavior during the purchasing phase. The management of an online shop cannot be left to chance, you cannot imagine a web marketing strategy for ecommerce based on the publication of a website, Even an initial SEO optimization and a bit of advertising are not enough to shake things up . We need to plan, conceive and aim for solutions capable of building loyalty and exploiting up and cross selling.
Where to start? I would say tackle the basics. What is customer lifetime Venezuela Phone Number value (CLV) Subjects What is customer lifetime value (CLV) How to calculate this KPI, the formula Other examples of customer lifetime value Strategies to improve this value Customer lifetime value, your opinion It represents the value of the customer during the entire duration of the relationship with the brand. It represents an essential parameter for planning a web marketing strategy based on advertising, SEO, email marketing and more. The reason is simple: thanks to a clear assessment of customer value during the relationship we can understand whether it is worth acquiring new contacts, leads, or retaining those who are already connected to the brand or ecommerce. How to calculate this KPI, the formula The lifetime value of a customer is an important metric for every type of business, not just those who work online .
But it is clear that an ecommerce has great interest in this parameter. So you can understand how to orient the various marketing tools. Finding customer lifetime value is a complex undertaking because it depends on several factors. However, there are some basic formulas that can help us with the simplest calculations. Here is the basic combination to find this value: Profits generated by the customer for a period * unit of time You can multiply a customer's annual spend by the number of years they follow your company. This path can be followed when you have a clear database. And on a well-managed e-commerce site, profiling can be carried out easily. By multiplying the amount of euros spent in a period (months, years) by the reference time you obtain your customer lifetime value. Worth reading: what are the most popular e-commerce CMS in Italy? Other examples of customer lifetime value CLV can become a nightmare if we are faced with a more complex reality . It must be said, however, that a more precise method for obtaining this value involves the possibility of excluding the costs linked to customer acquisition for each marketing channel.
Where to start? I would say tackle the basics. What is customer lifetime Venezuela Phone Number value (CLV) Subjects What is customer lifetime value (CLV) How to calculate this KPI, the formula Other examples of customer lifetime value Strategies to improve this value Customer lifetime value, your opinion It represents the value of the customer during the entire duration of the relationship with the brand. It represents an essential parameter for planning a web marketing strategy based on advertising, SEO, email marketing and more. The reason is simple: thanks to a clear assessment of customer value during the relationship we can understand whether it is worth acquiring new contacts, leads, or retaining those who are already connected to the brand or ecommerce. How to calculate this KPI, the formula The lifetime value of a customer is an important metric for every type of business, not just those who work online .
But it is clear that an ecommerce has great interest in this parameter. So you can understand how to orient the various marketing tools. Finding customer lifetime value is a complex undertaking because it depends on several factors. However, there are some basic formulas that can help us with the simplest calculations. Here is the basic combination to find this value: Profits generated by the customer for a period * unit of time You can multiply a customer's annual spend by the number of years they follow your company. This path can be followed when you have a clear database. And on a well-managed e-commerce site, profiling can be carried out easily. By multiplying the amount of euros spent in a period (months, years) by the reference time you obtain your customer lifetime value. Worth reading: what are the most popular e-commerce CMS in Italy? Other examples of customer lifetime value CLV can become a nightmare if we are faced with a more complex reality . It must be said, however, that a more precise method for obtaining this value involves the possibility of excluding the costs linked to customer acquisition for each marketing channel.