Post by account_disabled on Nov 23, 2023 8:48:30 GMT
We are on the threshold of a radical change to Instagram: the "Likes" under each post may soon no longer be visible . In fact, a test is underway on a new feature of the platform: users will only be able to know the number of their own "Likes" , without being able to see how many likes other people's posts have received. Why? As stated by Tara Hopkins, Head of Public Policy EMEA, thanks to this maneuver users will be able to focus on content and relationships , rather than numbers and likes. “We want to help people focus on the photos and videos they share and not on how many Likes they receive.
We want Instagram to be a place where everyone can feel free to express themselves. We are launching Phone Number List multiple tests in multiple countries to learn from our global community how this initiative can improve the Instagram experience.” However, there is no shortage of rumors about other, less noble reasons for this choice: in fact, there are rumors of the possible creation of a premium Instagram , a paid version of the application which, alongside other functions, could also have that of showing the exact number of likes of each post. The impact of the new feature on advertising could be notable: not being aware of how many likes a piece of content has received, and consequently its level of engagement, could push advertisers to spend less on the platform .
On the contrary, however, the disappearance of likes could lead companies to directly create their own adverts , with greater revenues for Instagram itself, ceasing to turn to influencers for their visibility on social media. What will all this lead to? Most likely to change the entire way of analyzing the performance of content on the social network : the effectiveness of a post will in fact have to be determined on the basis of other data, no longer linked only to the likes received. We must not forget that we are talking about a test , whose feedback from users will be essential for Instagram to decide whether to make this change permanent or not. However, we will only be able to know in a few months. Hang in there .
We want Instagram to be a place where everyone can feel free to express themselves. We are launching Phone Number List multiple tests in multiple countries to learn from our global community how this initiative can improve the Instagram experience.” However, there is no shortage of rumors about other, less noble reasons for this choice: in fact, there are rumors of the possible creation of a premium Instagram , a paid version of the application which, alongside other functions, could also have that of showing the exact number of likes of each post. The impact of the new feature on advertising could be notable: not being aware of how many likes a piece of content has received, and consequently its level of engagement, could push advertisers to spend less on the platform .
On the contrary, however, the disappearance of likes could lead companies to directly create their own adverts , with greater revenues for Instagram itself, ceasing to turn to influencers for their visibility on social media. What will all this lead to? Most likely to change the entire way of analyzing the performance of content on the social network : the effectiveness of a post will in fact have to be determined on the basis of other data, no longer linked only to the likes received. We must not forget that we are talking about a test , whose feedback from users will be essential for Instagram to decide whether to make this change permanent or not. However, we will only be able to know in a few months. Hang in there .