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Post by juthi5019 on Dec 5, 2023 3:44:58 GMT
This is where we will seamlessly mix Google Analytics 4 with BigQuery. What is BigQuery? Let's start by briefly explaining what BiqQuery is and where the number 2 position on the subjective list comes from. BigQuery is a Google Cloud Platform service that enables the storage and analysis of large data sets in the cloud . Currently, Google provides data in Universal Analytics (GA3) with a long history. You can check data from 2 years or more. In the new Google Analytics 4 service, the period of data storage and analysis will be limited to 14 months. The collected data can be exported and stored C Level Contact List in the cloud. This is important if we want to analyze them. If not, the maximum examination can take place on a year-to-year basis. A key aspect when implementing a long-term strategy. In such a situation, we need to use BigQuery and collect data there. How to use BigQuery in Google Analytics 4? The good news is that from the GA4 service view we can integrate accounts and use BigQuery in Google Analytics 4. This can be done by logging in to the correct Google Analytics account, selecting the appropriate service. Then in the settings, in the “Service connections” section, clicking “BigQuery connections.
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