Post by account_disabled on Dec 20, 2023 4:35:50 GMT
Me that such an expert generates leads and business without paying (yes, I know, me too by the way), that such and such a brand has managed to emerge or become a hit thanks to social networks. This is also true, but we cannot draw conclusions for the majority from a few examples which, after all, remain quite rare. And my point of view concerns brands, not solo entrepreneurs or candidates looking for a job. It is indeed necessary to differentiate between solo entrepreneurs (coaches, consultants, trainers, etc.) who will use personal profiles to make a direct approach or generate incoming revenue and brands which are based on company pages whose operation differs, whether on LinkedIn or Facebook, that of personal profiles.
Paid social media: What you need to know about the subject On the one hand, there is always Email Data more and more content produced (posts, articles, videos, ebooks, white papers, infographics, etc.) and on the other hand, content consumption is reaching a plateau. To borrow an expression from television: available brain time is not expandable. So succeeding in generating visibility on your content becomes an achievement. Certainly, we see posts or videos that generate thousands of views (but what business?), particularly among specialists on the subject, but we also and above all see much more content that has little visibility and engagement. which does not really go beyond the scope of the company's employees (assuming already that this commitment exists). Hence the use of paid models.
On this point we must also understand that the algorithms do not work in the same way whether we start from a personal profile or a company page. From the personal profile, there is no real stake on the part of the platforms. Everything is done so that you can have a little visibility. For example, LinkedIn does not take into account that you regularly have thousands of views to further push your next content. The goal is for everyone to have a chance. From a company page, however, everything is done so that you have as little organic reach (number of people reached without paying) as possible so that you switch to a paid model as quickly as possible, if only for example to have the level of visibility you have from your personal account/profile/page. Pages or business pages are products. It's important to understand this.
Paid social media: What you need to know about the subject On the one hand, there is always Email Data more and more content produced (posts, articles, videos, ebooks, white papers, infographics, etc.) and on the other hand, content consumption is reaching a plateau. To borrow an expression from television: available brain time is not expandable. So succeeding in generating visibility on your content becomes an achievement. Certainly, we see posts or videos that generate thousands of views (but what business?), particularly among specialists on the subject, but we also and above all see much more content that has little visibility and engagement. which does not really go beyond the scope of the company's employees (assuming already that this commitment exists). Hence the use of paid models.
On this point we must also understand that the algorithms do not work in the same way whether we start from a personal profile or a company page. From the personal profile, there is no real stake on the part of the platforms. Everything is done so that you can have a little visibility. For example, LinkedIn does not take into account that you regularly have thousands of views to further push your next content. The goal is for everyone to have a chance. From a company page, however, everything is done so that you have as little organic reach (number of people reached without paying) as possible so that you switch to a paid model as quickly as possible, if only for example to have the level of visibility you have from your personal account/profile/page. Pages or business pages are products. It's important to understand this.